Covering History: England’s Red Roses Light Up Sunderland at the Stadium of Light

By Kevin Rademeyer, Prescience Media

I’ve covered a lot of sporting events over the years, but arriving at Sunderland for the opening day of the Women’s Rugby World Cup 2025 felt different. This wasn’t just another match — it was the biggest women’s rugby tournament I’ve ever attended, and my first major assignment since the magical Rugby World Cup 2023. I was here for work, accompanied by my media colleagues John Maloney, Rodney Ontong, and James Smuts, and the anticipation in the air was undeniable.

Late summer in the UK gifted us perfect conditions: warm sun, clear skies, and that golden light that makes any stadium feel magical. Getting to the Stadium of Light was seamless, with excellent transport links that made covering the event stress-free. Sunderland itself is charming, with nods to its coal-mining heritage everywhere — the Davy lamp monuments, the welcoming streets, and the friendly locals added character to our media coverage experience.

Arriving at the stadium, the atmosphere hit immediately. The Stadium of Light, home to Premier League club Sunderland and holding 49,000 fans, has hosted football giants and music superstars alike, but today it was transformed into a rugby mecca. More than 42,700 fans had packed the stands, setting a new attendance record for any Women’s Rugby World Cup match. As we set up for interviews and photo opportunities, I couldn’t help but marvel at how far women’s rugby has come.

Before the first whistle, the crowd was treated to a spectacular opening act. Anne-Marie lit up the stage with hits like 2002 and Rockabye, her energy infectious. It was clear that this tournament isn’t just about rugby; it’s about celebrating women’s achievement, empowerment, and entertainment on a global stage. My colleague John leaned over and said, “Kevin, even for a rugby fan, this opening show is something else. It’s going to set the tone for the entire tournament.” Rodney nodded, “Absolutely — the combination of sport and entertainment is brilliant for media coverage.”

And then the Red Roses took the field. England’s dominance was undeniable, scoring 11 tries against a valiant USA Eagles side. Ellie Kildunne, the reigning World Player of the Year, scored twice, as did Jess Breach and replacement forward Lark Atkin-Davies. Abby Dow, Amy Cokayne, Sadia Kabeya, Hannah Botterman, Maud Muir, and Megan Jones all crossed the line in a display of precision, speed, and sheer joy. From a media perspective, it was an absolute dream: every try, every tactical move, every moment of jubilation was broadcast-worthy.

“The way they move, the support play, the sheer energy — it’s perfect for storytelling,” James said while snapping photos. Rodney added, “Anyone not here today missed a piece of history. Covering this as a journalist is incredible.” The USA Eagles fought hard, with Ilona Maher standing out, and US captain Kate Zackary demonstrating resilience despite the scoreline. Their performance, though overpowered, added drama and context, making England’s brilliance shine even brighter.

Beyond the action on the pitch, the tournament highlighted why women’s rugby is so special. There’s a joy, a humility, and a personality in the women’s game that sets it apart. Fans are younger, often attending as families, and the engagement between players and communities is unlike anything in men’s sport. From interviews to sidelines coverage, every moment demonstrated a growing, passionate, and inclusive sport. Covering this for Prescience Media reminded me why events like this are vital,  they inspire the next generation and provide a global platform for women athletes.

During breaks, we explored the stadium concourses, sampling an incredible array of food options — from traditional fish and chips to gourmet pies and international street food. The facilities were immaculate, and the atmosphere was festive yet professional, perfect for media coverage. Sunderland itself embraced the event: streets filled with fans, pop-up rugby stalls, and murals celebrating the city’s heritage.

Reflecting on the day, I realized this opening match was more than just a game. It was a statement about the evolution of women’s sport, a chance to showcase professionalism, skill, and entertainment at the highest level. England’s Red Roses demonstrated why they are world No.1, the stadium provided a flawless venue, and the fans brought energy that every media correspondent dreams of capturing.

As we made our way back to the train, John said, “This is why we do what we do — to be front-row for history.” James added, “And to tell people who weren’t here: you missed out. Big time.” Rodney nodded, “It’s been a privilege covering this, Kevin. The scale, the skill, the energy — this tournament is something special.”

For anyone reading this diary, take note: the Women’s Rugby World Cup 2025 is not just rugby; it’s a celebration of resilience, talent, and empowerment. Covering it as a journalist is a reminder of why sport matters, why women’s sport is vital, and why moments like this — a sun-drenched day at Sunderland, the roar of 42,000 fans, and the brilliance of England on the field,  will stay with us forever